To be fair to Pandey’s he does share credit with his younger colleagues.

Two, the book is largely a compilation of self-congratulatory accounts of his successes. Imagine Piyush reciting his poetry or scripts in that rich voice of his in the podcasts (though one challenge with the podcast thought is that it cannot showcase ads or visuals). What would have been better is perhaps to have envisioned this as a podcast - where Pandey reminisces about his life and times over a 15-episode series in English / Hindi whatsoever. He thinks hindi, and the book in English is just the wrong medium for him to play in. Piyush Pandey is a well-known figure, possibly the best-known figure in Indian advertising, and there should be enough curiosity about the book to see it sell at least 5,000 copies, which I guess will make it a best-seller.įor one, Pandey is not playing in his native medium. Pandeymonium, by Piyush Pandey, is not that book. Lucid, inspiring and un-put-downable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.Indian advertising is badly in need of well-written books (or memoirs) by industry leaders, sharing their account of the evolution of the industry and sharing insights into advertising & marketing. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is.

What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life.